Marco Arment in summary of his post on declining blog traffic across the board:

If we want it to get better, we need to start pushing back against the trend, modernizing blogs, and building what we want to come next.

This makes no sense. ‘Modernizing blogs’ and ‘building what we want to come next’? I don’t even know what he is meaning here.

Blog traffic only matters if you have an ad on your site. If you have members paying, well traffic doesn’t matter any more.

When members pay you, all that matters is the one part that should matter: content.