I loved this post. Great explanation of why I don't care about all the specs of the new Sony cameras.

As I tweeted the other night:

Cameras:
Sony plays the spec sheet.
Fuji plays for your heart.

I hadn't read this article yet, but I knew what it would say. Fujifilm reminds me of Apple: they care about the smile the device gives you in the end. But Sony sure seems to impress some people, and I'm happy for them.