In a post from Chris Bowler responding to my posts about email newsletters, he captures a very interesting argument in favor of them. An argument I think is best summarized by emotion. He feels email newsletters are better and that’s basically that.

His post is really worth a read if this topic is interesting to you — I think he encapsulates “the other side” well in his article. I did chuckle at this bit though:

Much of our email is junk, but I greatly enjoy some of the newsletters I’m subscribed to. This is likely the point that makes all the difference for our opinions: if someone dislikes receiving email newsletters, they’re not likely to find value in creating one.

Only some of the newsletters? Made me smile.


Posted by Ben Brooks