Steven Sinofsky writing about his new iPad Pro:

It is a good idea for the debate not to center on “developer” scenarios since the vast majority of people don’t do these things, especially when one considers the degree to which many on earth will experience a smartphone as their first and only “computer”.

The first half of his post is a fantastic analysis of how iPad adoption is likely going to play out. He then dives into his likes and dislikes of the iPad Pro, culminating in this:

The shift to this new form factor and new platform will bring with it cultural changes that take advantage of what are perceived as disadvantages. As makers, being early is essential, otherwise you are late.”

Very astute.

Oh, and I went the sticker route too:


Posted by Ben Brooks