Nick Bilton:

There’s another theory floating around as to why Facebook cares so much about the way it’s impacting the world, and it’s one that I happen to agree with. When Zuckerberg looks into his big-data crystal ball, he can see a troublesome trend occurring. A few years ago, for example, there wasn’t a single person I knew who didn’t have Facebook on their smartphone. These days, it’s the opposite.

This is why talking about this, and taking stands is so important. Because as futile and slow as it seems it may be, in the end self-preservation often shows through for these companies and they realize they need to change.