Mark Sullivan:

On Wednesday Salesforce CEO Marc Benioff said Facebook should be regulated like a tobacco product. “I think that you do it exactly the same way that you regulated the cigarette industry,” Benioff said on CNBC’s Squawk Alley. “Here’s a product: Cigarettes. They’re addictive, they’re not good for you,” Benioff said. For someone of Benioff’s stature and reputation, this is a bombshell.

It’s not apps, it’s “engagement” driven businesses. Regulating Facebook though? That’s common sense at this point.