Good post from Ben Lovejoy on his experiences with the iPad Pro so far. What really stands out in his post, which I’ve seen all over with this round of iPad coverage, is that many people (rightfully) feel that software companies don’t take the iPad seriously enough.

This couldn’t be more true. Just look at Google’s apps, absurd. In the past the money wasn’t there for big companies to take the iPad even half as seriously as they do the iPhone. I wonder if these new models, and the seemingly renewed interest in wanting to use these devices full time, will drive companies to take the iPad seriously, and to innovate for it. Just like the iPhone did in the past.

The ideal of course being that new apps come out iPad first, then maybe make it to the Mac. I can dream, right?