I was a bit surprised at the feedback from my last post on Newsletters, not at the amount of feedback, as much as how black and white the issue seems to be. People were either in agreement with me, or were baffled by my conclusions. I asked those who responded in disbelief that newsletters could be bad, to provide me with longer thoughts, and there’s one article I think encapsulates the position in favor of newsletters well.
First, a point of clarification though: I used the term newsletter without specifying what the hell I meant. An error on my part. I simply mean an email newsletter that is filled with original content. What I don’t mean is emails, like this site’s daily email, alerting readers to new posts — in other words automated newsletters aren’t what I am talking about.