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Recent Articles

  • Tech Leaders Don’t Win By Saying They’ll Crush Somebody

    Louis Gray on CEOs/Leaders rambling on about destroying the competition: >So when you read about company X targeting company Y or setting up to take them down, you can almost guarantee they either won’t make it, or company Y is going to change the game again. Great read.

    Louis Gray on CEOs/Leaders rambling on about destroying the competition:

    >So when you read about company X targeting company Y or setting up to take them down, you can almost guarantee they either won’t make it, or company Y is going to change the game again.

    Great read.

  • iA Writer: On Prices and Features

    Oliver Reichenstein wrote a fantastic post about how iA came up with and decided on the pricing and features for their Writer app ([my review here](https://brooksreview.net/2011/05/ia-writer/)), this point really stuck out to me: >Even though iA Writer for iPad is a professional’s tool, it is sold in an amateur environment at amateur prices. So very…

    Oliver Reichenstein wrote a fantastic post about how iA came up with and decided on the pricing and features for their Writer app ([my review here](https://brooksreview.net/2011/05/ia-writer/)), this point really stuck out to me:

    >Even though iA Writer for iPad is a professional’s tool, it is sold in an amateur environment at amateur prices.

    So very true of the iOS App Store. The entire post is worth the read if you wonder why Writer for the Mac is priced the way it is.

  • Quote of the Day: Tim Worstall

    “But to value every company as if they are the next Google, rather than valuing them all as if one of them might be, is pretty much the definition of a bubble.” — Tim Worstall

    “But to value every company as if they are the next Google, rather than valuing them all as if one of them might be, is pretty much the definition of a bubble.”
  • Keyboard versus Mouse, 1980 Style

    Originally published in the AppleDirect, August, 1989. Republished as Chapter 6, in Tog on Interface: >While the keyboard users in this case feels as though they have gained two seconds over the mouse users, the opposite is really the case. Because while the keyboard users have been engaged in a process so fascinating that they…

    Originally published in the AppleDirect, August, 1989. Republished as Chapter 6, in Tog on Interface:
    >While the keyboard users in this case feels as though they have gained two seconds over the mouse users, the opposite is really the case. Because while the keyboard users have been engaged in a process so fascinating that they have experienced amnesia, the mouse users have been so disengaged that they have been able to continue thinking about the task they are trying to accomplish. They have not had to set their task aside to think about or remember abstract symbols.
    >Hence, users achieve a significant productivity increase with the mouse in spite of their subjective experience.

    What an interesting read about how computing commands were shaped.

  • The Good, the Bad, the Ugly: iOS App Icons

    This is a look at the apps that I have currently installed on my iOS devices — it is in no way a look at every app in the App Store. This also means that I use and like every app on this list, just because the icon is bad doesn’t mean I don’t like…

    This is a look at the apps that I have currently installed on my iOS devices — it is in no way a look at every app in the App Store. This also means that I use and like every app on this list, just because the icon is bad doesn’t mean I don’t like the app.

    I am including ‘good’ icons to give you a bit of insight into what I like. I classify bad icons as icons that I don’t particularly like, but that are tolerable. The ugly icons are ones that make me feel nauseated.

    ### The Good


    First up is OmniOutliner. What I really like about this icon is the subtle hat tip to the outline culture in the background and the huge nod to what the app really does: captures ideas. That’s why I like this icon so much.


    Articles is another icon that I really like because it conveys what the apps does for me: gives me a huge drawer of information. I don’t typically like this type of design, but I think it really works well for this Wikipedia app.


    Gowalla on the iPhone (not iPad) has always been a favorite of mine. I love the strong use of orange and the simple nature of it. The icon also fits so well with the Gowalla brand by simply putting “Go” on the icon. Really is one of my all time favorites.


    Everyday is another app that really is a simplistic description of the app. The faded heads and similar coloring as the Camera app really speak to what the app does.

    ### The Bad


    First up is Apple’s Mail client. How is a cloudy blue sky with an envelope supposed to convey that this is for email? This app icon seems better suited to an app that helps you send envelopes via carrier pigeon than it does for an email app. Still, I have seen worse.


    Reeder, for the iPad because I like the iPhone icon, is painful to me. Don’t get me wrong it is one of my favorite apps, but why in the world is the bottom right corner curled? Why? Remove that and you have yourself a lovely icon, but with that page curl I find myself scratching my head.


    Kindle… Is this is a shot at the fact that I can only read outside with my iPad while in the shade? If not why would you depict someone clearly reading a paper book, sitting very awkwardly under a tree?


    Simplenote, oh you knew your turn was coming. Yes, this is the best iteration of your icon to date, but the more I look at it the more I wonder what the hell it is all about. It’s very neat looking and very modern feeling, but — actually — it gets quite boring.

    ### The Ugly


    TextExpander you inspired this post because I find your icon so awful. It hurts me to look at you so very much that I can’t even stand to see it in the small view/preview that folders show. Why is there a balloon, in what world does expanding text through shortcuts lend a balloon as the representation? While I have you, why in the world do you have such an ugly, busy, orange background?


    Oh 1Password you know I can’t live without you, but seriously your icon really bugs me. You are a vault of my secrets and should convey such a thing, so can you explain why you show a lock **and** the key to that lock. My word, what am I to leave my passwords stuck to my monitor now?


    Twitter, specifically Twitter for the iPad: you suck.


    Photos: you cheery sunflower bastard stop looking at me. I hate you and I hate how uninspiring you are and the fact that I must look at you daily. Your not even a real photo and yet I find everything about this fairy-tale-sunflower-photo to signify everything that is wrong with photography today.

  • Help Shape Steve Ballmer’s WPC 2011 Keynote Speech

    Microsoft is reaching out and asking for people to submit questions that they would like to hear Ballmer speak about: >WPC 2011 is your event, and we would love to get your comments on topics you want to hear from Steve Ballmer, Microsoft’s CEO. Help us shape his 2011 WPC Keynote speech by leaving your…

    Microsoft is reaching out and asking for people to submit questions that they would like to hear Ballmer speak about:

    >WPC 2011 is your event, and we would love to get your comments on topics you want to hear from Steve Ballmer, Microsoft’s CEO. Help us shape his 2011 WPC Keynote speech by leaving your requests below.
    >Are you interested in learning how Microsoft is leading the industry transformation to the cloud? Or how Microsoft is committed to partner success? Is there something specific about the business vision, commitment, or consumerization of business that relates especially to you, the partner, which you want to hear Steve Ballmer speak to?

    Here are some of my favorites that have already been posted:

    Jeff:

    >Dear Steve,
    >I’m interested in Microsoft and your personal philanthropic activities pertaining to the Greater Seattle area. Can you please transform Key Arena into the Windows Media Center where Microsoft products can be showcased as well as being home for champion NBA and NHL teams?

    Bill (for fun let’s say, Gates):

    >I want to first thank you for all your efforts in keeping the Seattle Supersonics in Seattle where they belong. They have been gone for over three years, and nothing is being done. Is there any way you could bring up this vital issue? Microsoft could be a community sponsor like it is for the Seattle Storm Basketball team. Thanks so much!

    Milton Huertas:
    >Who in the company is in charge of product design? We have seen changes in design but still the products seems to lack an edge. What steps are you taking to have system folks and product design folks get together to create the future? I fear that MS may be in neutral similar to the Detroit car CEO’s and designers that produced – the Pinto, the Pacer, and other horrible products. Do you see MS stuck in neutral?

    The hands down winner though is Perry Keithely:

    >I’m concerned about you screwing up Skype.

    Aren’t we all, Perry.

  • Samsung, Apple to End Nokia’s Smartphone Reign

    It’s not just that Samsung will sell more phones than Nokia, it’s that Samsung and Apple will both, individually, sell more phones than Nokia. Nokia isn’t moving from the number one spot to number two, they are dropping to third — for the first time since 1996. Credit where credit is due, nice work to…

    It’s not just that Samsung will sell more phones than Nokia, it’s that Samsung and Apple will both, individually, sell more phones than Nokia. Nokia isn’t moving from the number one spot to number two, they are dropping to third — for the first time since 1996.

    Credit where credit is due, nice work to Samsung for being fast to react and capitalize on Nokia’s floundering.

  • Commoditize your Complements

    Neven Mrgan on app pricing and iA Writer: >In conclusion: pay $20 if you think you’ll get $20 of use out of the app. That is the only meaningful criterion to use. Spot on.

    Neven Mrgan on app pricing and iA Writer:

    >In conclusion: pay $20 if you think you’ll get $20 of use out of the app. That is the only meaningful criterion to use.

    Spot on.

  • Apple’s Ron Johnson Going to J.C. Penney

    This is great for Johnson and in all honesty it shouldn’t change a thing for Apple. Johnson did a great job for Apple, but Apple’s retail strategy is not only very mature it is also very sound at this point. My guess is that Johnson felt there wasn’t much left for him to do at…

    This is great for Johnson and in all honesty it shouldn’t change a thing for Apple. Johnson did a great job for Apple, but Apple’s retail strategy is not only very mature it is also very sound at this point.

    My guess is that Johnson felt there wasn’t much left for him to do at Apple — but that’s pure speculation.

    What isn’t speculation: he has a ton of work to do for J.C. Penny, a ton.

  • Unlocked iPhone FAQ

    Nice FAQ on the unlocked iPhone from the TUAW guys.

    Nice FAQ on the unlocked iPhone from the TUAW guys.

  • The Cable Internet Racket

    In the U.S. we see ‘monopolies’ as a bad thing — well bad for anyone that doesn’t own the monopoly. We also have laws in place to protect consumers, innovation, and competition. As a country we work hard to make sure that, where possible, there isn’t just one rooster ruling the roost. That’s why garbage…

    In the U.S. we see ‘monopolies’ as a bad thing — well bad for anyone that doesn’t own the monopoly. We also have laws in place to protect consumers, innovation, and competition. As a country we work hard to make sure that, where possible, there isn’t just one rooster ruling the roost.

    That’s why garbage service, recycling, power and water always pisses me off. Most cities/counties specify one company to handle each of the above so that there is a cost benefit to the citizens ((It would be hard to allow multiple companies to come in and just pick up your neighbors garbage, well at least it wouldn’t be cost effective for anyone.)) — the problem though is that if you have a major issue with just one of those companies you often have to move far away to rid yourself of them.

    I have lived my entire life in western Washington, it’s a great area that I very much love. Yet, more and more, I loathe the Internet options provided to me. Most of western Washington only offers two ISPs: Comcast (cable internet) and Qwest (good ol’ DSL, aka: slow Internet).

    Comcast offers average speed Internet, for very high prices. Qwest offers very slow internet for average prices. Occasionally you will find pockets where there are other service providers, people like Verizon (DSL, or if you are lucky FiOS), or if you are in Tacoma you may be able to get Click (the City’s own Internet service) and there are others here and there, but they are in the minority.

    ### Comcast Blows

    Mid-Sunday afternoon I (my wife) noticed that our Internet was down. This happens from time to time and usually it comes back up quickly. After about an hour my Wife was pretty annoyed so I set to work on trying to ‘fix’ it.

    I restarted everything — in the correct nerd order. ((Disconnect all devices, power off all routers, power off modem. Reestablish in the reverse order.)) Nothing worked. I broke down and called Comcast, here’s what they told me to do:

    1. Unplug and plug back in the modem.
    2. Unscrew the coax cable and blow gently on each end to clear any dust (no joke).
    3. Plug stuff back in.
    4. They performed a reset of the modem on their end.

    Number four worked, at least for the next six hours. Why Comcast doesn’t do the fastest, less user invasive, option of number four first is beyond me — as is why in the world they think that number 2 will actually solve *anything*.

    I awoke the next morning to emails from my wife telling me the Internet went down for 45 minutes, and then finally at around 1am it went down for the rest of the night. That morning the Internet was not working and I tried restarting things again. No luck.

    I placed another call to Comcast and this time told him I was not doing steps 1-3 and asked to not waste my time (I was more than irritated at this point). We tried step 4 with no luck. Only after I had been on the phone for 10 minutes did he think to check for service outages in the area, once he did this — well — he found the area had an active outage that was being worked on. Or as he put it: “I see we have outage in Washington State” how amazing that he can narrow down the outage to just one state, amazing.

    At 6am I was told that the Internet would be back in about an hour. I asked for a credit on my account and was told that I would get one for the disruption. ((Side note: Comcast is very good at quickly issuing credits to customers — always ask for one.))

    #### A note to Comcast:

    When a customer calls in with no connectivity do this, in this order:

    1. Check for service outages (crazy that this is first, right?)
    2. Push a modem reset from your end (because it will be easier that walking a customer through blowing dust off the cable).
    3. Ask the customer to power cycle their modem.
    4. Send out a technician.

    What is missing is blowing on the end of any cable — this is not a Nintendo game.

    ### Back to the Story

    Before I left for work I told my wife to let me know when the Internet comes back online (she works from home and requires Internet access). Around 10am there was still no Internet. My wife called Comcast and whatever was said led Comcast to say a technician would be out — the soonest anyone could be there would be Tuesday morning and it was Monday morning.

    That means that we would be without Internet in total for close to 48 hours before it would (hopefully) be fixed.

    Amazing and pathetic.

    The odd thing is that the Internet service kept returning for short bursts throughout the day, yet today — Tuesday — there is still no service. (I am hoping Comcast decides that I am worthy of Internet once again because my iPad is quickly coming up on the 2gb cap.)

    ### The Problem

    The real problem isn’t Comcast’s terrible customer service, slow response, or the fact that they generally just don’t give a fuck. The problem is that my **only** other option is DSL — and that isn’t a *real* option to begin with.

    I don’t live in a small city, or in a rural state. I live in a large, well known, city and I only have one option for high-speed Internet.

    All this while I have four options for cellphone service and hundreds of pizza options, and can have groceries with fresh produce and frozen goods delivered to my door, but just **one** option for Internet service.

    If Comcast decided that they wanted to charge $100 a month I would have to pay it. If they decided to throttle internet speed to 5 mbps, I would have no choice but to be OK with it.

    This is the United States and even with all of our laws and controls I am somehow forced into only having one cable Internet provider.

    That’s a bad monopoly, that’s something that we must change if we want to advance the adoption and speed of our Internet services to the masses. To move the U.S. and it’s millions of households into the future we mustn’t be at the mercy of one ISP per area.

    I don’t know whose palms Comcast is greasing, but it sure as hell isn’t mine.

    We need change, because I swear if Comcast tells me to blow the dust off the cable one more time, or thanks me for “choosing Comcast” I am going to go postal.

  • iPhone 4 – Unlocked

    Apple is now selling unlocked GSM iPhone 4s to U.S. customers, here’s why (from the product description): >If you don’t want a multiyear service contract or if you prefer to use a local carrier when traveling abroad, the unlocked iPhone 4 is the best choice. It arrives without a micro-SIM card, so you’ll need an…

    Apple is now selling unlocked GSM iPhone 4s to U.S. customers, here’s why (from the product description):
    >If you don’t want a multiyear service contract or if you prefer to use a local carrier when traveling abroad, the unlocked iPhone 4 is the best choice. It arrives without a micro-SIM card, so you’ll need an active micro-SIM card from any supported GSM carrier worldwide.

    Nice move, coupling this with the iMessage launch — man I bet U.S. carriers are pissed that Android isn’t as ‘hot’ as iOS.

  • [SPONSOR] Doxie: ‘The Amazing Scanner for Documents’

    Document scanners are frustrating and poorly designed. Doxie, on the other hand, is amazingly portable, USB powered, and comes with elegant software that scans paper directly to the Mac and the cloud apps you already use (like Evernote, Google Docs, Acrobat, and Flickr). Now available for just $149. It’s love at first scan.

    Document scanners are frustrating and poorly designed. Doxie, on the other hand, is amazingly portable, USB powered, and comes with elegant software that scans paper directly to the Mac and the cloud apps you already use (like Evernote, Google Docs, Acrobat, and Flickr).

    Now available for just $149. It’s love at first scan.

  • Dismissing iWeb

    I asked aloud on Twitter a few days ago (last week?) if anyone had confirmation of Apple planning to do away with the iWeb hosting they have been providing to MobileMe users. Today it seems I am one step closer to confirmation of this thought, with the [publication of a purported email from Steve Jobs](http://www.macrumors.com/2011/06/12/steve-jobs-confirms-discontinuation-of-iweb-in-icloud-transition/).…

    I asked aloud on Twitter a few days ago (last week?) if anyone had confirmation of Apple planning to do away with the iWeb hosting they have been providing to MobileMe users. Today it seems I am one step closer to confirmation of this thought, with the [publication of a purported email from Steve Jobs](http://www.macrumors.com/2011/06/12/steve-jobs-confirms-discontinuation-of-iweb-in-icloud-transition/).

    This email (if authentic) confirms that iWeb and the MobileMe hosting service is soon to be no more (one would guess in June of 2012 when MobileMe is said to be ending).

    Most of you reading this will probably be surprised to know that I always thought iWeb + MobileMe hosting was a great offering. Apple basically gave everyone a dead simple way to host their own website, with little to no knowledge of webservers needed.

    It is still one of the only tools that you can use that will allow someone who doesn’t know a lick of html to make a decent to good looking website. ((Not good in the sense that the code is pretty, or that it renders perfectly on every device. Good in the sense that it doesn’t look like utter crap in the way that GeoCities [RIP] did.))

    I know plenty of “web developers” who use iWeb as their only tool and I am glad they will be going away, but for the average Mac user this is not a *good* thing.

    The dismissal of iWeb and the subsequent hosted MobileMe websites is bad news for families that have little desire to hire people to create a full scale site, and even less desire to learn how to do it themselves (right or wrong for better or worse). It is one of the few things that Apple is doing that isn’t very user friendly.

    This is also an interesting philosophical change for Apple, and truly represents what they are trying to create with iCloud. Everything about MobileMe was pushed based — most certainly iWeb was — what though will replace this functionality when we get iCloud?

    I think in part Apple is deciding that it doesn’t want to be the “sharing” hub for it’s users — rather it wants to be the creation platform and force opportunities for people to fill the easy web-hosting needs that MobileMe will be creating.

    The problem though: there is no other easy solution for users that mimics what you can do with iWeb and MobileMe and that is precisely because of the deep integration Apple created. Every other option takes away some control from the user, or adds in a layer of pre-requisite knowledge that most users don’t have.

    (e.g. Have you seen how dead simple it is to add a dynamic Google Map in an iWeb based site? Try telling a user how to do that on say, SquareSpace or WordPress.com.)

    ### It’s the Future, Baby

    There isn’t much we can do about this change. Most people simply won’t care, or more likely, will quickly get over the fact that they can’t make pre-designed websites fast and cheap anymore.

    The problem though is that this is not the right future we should be pursuing. From the sound of it Apple will be willing to host all your media files, mobile backups, and emails — but if you want to build something that others can see, well, you are S.O.L.

    That is the crux of the issue for me: I want people to be encouraged to share what they do — which is exactly what Apple did with MobileMe galleries and websites. Apple seems to be moving away from that.

    Apple is seemingly not wanting to do this anymore — this at the exact time I think they should be moving towards such services.

  • Apple’s Next MacBook Air Will Be the New Flagship Mac

    Darrell Etherington: >In two years time, if not less, when you think “Mac,” you’ll think about the MacBook Air first and foremost. I’d argue that it is already the “flagship” Mac and that by the end of this year it will be the computer that people think of as a Mac. Replacing the iMac, of…

    Darrell Etherington:
    >In two years time, if not less, when you think “Mac,” you’ll think about the MacBook Air first and foremost.

    I’d argue that it is already the “flagship” Mac and that by the end of this year it will be the computer that people think of as a Mac. Replacing the iMac, of course.

    [via Cody Fink]
  • An Interview with Bill Gates

    Caroline Graham in an interview with Bill Gates: >I ask him whether this is it now – is Microsoft history to him, replaced in his heart by his philanthropy? He retired from the day-to-day running of Microsoft in 2008, with many believing it has since lost its edge to companies like Apple and Google. >He…

    Caroline Graham in an interview with Bill Gates:
    >I ask him whether this is it now – is Microsoft history to him, replaced in his heart by his philanthropy? He retired from the day-to-day running of Microsoft in 2008, with many believing it has since lost its edge to companies like Apple and Google.
    >He says, ‘My full-time work for the rest of my life is this foundation.’
    >Will he ever return to helm Microsoft?
    >‘No. I’m part-time involved. But this is my job now.’

  • Facebook Sees Big Traffic Drops in US and Canada

    Eric Eldon: >Most prominently, the United States lost nearly 6 million users, falling from 155.2 million at the start of May to 149.4 million at the end of it. This is the first time the country has lost users in the past year. So proud of my country for ‘wising’ up on this Facebook problem.

    Eric Eldon:
    >Most prominently, the United States lost nearly 6 million users, falling from 155.2 million at the start of May to 149.4 million at the end of it. This is the first time the country has lost users in the past year.

    So proud of my country for ‘wising’ up on this Facebook problem.

  • iTunes Now Costs $1.3 billion/yr to Run

    Horace Dediu on the expense of running the iTunes store and offerings: >It implies over $1.3 billion per year. Imagine how expensive it will be to run both iTunes and iCloud.

    Horace Dediu on the expense of running the iTunes store and offerings:
    >It implies over $1.3 billion per year.

    Imagine how expensive it will be to run both iTunes and iCloud.

  • Quote of the Day: Seth Godin

    “The goal isn’t to get money from a VC, just as the goal isn’t to get into Harvard.” — Seth Godin

    “The goal isn’t to get money from a VC, just as the goal isn’t to get into Harvard.”
  • More on the iOS 5 Twitter Integration

    MG Siegler: >Once you install an app with Twitter integration in iOS 5, you’ll see a single dialog box pop-up asking you if you’d like to connect the app to Twitter. This will look a lot like the pop-up that asks if you’d like an app to be able to use your location, Sarver said.…

    MG Siegler:
    >Once you install an app with Twitter integration in iOS 5, you’ll see a single dialog box pop-up asking you if you’d like to connect the app to Twitter. This will look a lot like the pop-up that asks if you’d like an app to be able to use your location, Sarver said. Click, “OK” and you’re good to go. You’ll never be asked to enter a login/password or anything else. Nor will you see the pop-up box in that app ever again.

    That is going to be huge.