Make people want to read your article. That’s step one.
Over two years ago I wrote a post about how to design a site for reading experience. In that post I explored visual clutter by looking at ad placements, image use, and image placement, as a method of determining what attracts your eye, and thus detracts from the reading experience.
My first stab at talking about a readable site was very focused on clutter, and yet very flawed, because of the fact that I looked just at clutter, and not more elements of the site design.
A good, readable, design is far more than just clutter.