A while back, after my first purchase Grand Seiko, I had mentioned in a Member Journal that I was considering the Swiss watch market a bit dead to me — that I might go all in on Grand Seiko going forward. It’s kind of a ridiculous statement for those who think luxury watches are ridiculous, or perhaps just think having one luxury watch is enough — completely valid stand points. It’s where I was, and how I am still feeling about luxury watches today.

And as I’ve been diving deeper into Grand Seiko these days, I’ve come to realize that the way I think about watches, and what I care about in a watch, more closely aligns with Grand Seiko’s watchmaking philosophy than it does any other brand. None of this is to say that Grand Seiko is better than Rolex, Omega, or Patek — it clearly is — but rather to say that the way Grand Seiko approaches watches, feels completely unique in the market.

To that end, I wanted to talk about Grand Seiko versus the Western Watch world, and help those who have not owned a Grand Seiko, understand why those who do own a Grand Seiko may never go back to other brands.

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