New European Commission ruling:
These include not using the word “free” at all when games contain in-app purchases, developing targeted guidelines for its app developers to prevent direct exhortation to children as defined under EU law and time-framed measures to help monitor apparent breaches of EU consumer laws. It has also adapted its default settings, so that payments are authorised prior to every in-app purchase, unless the consumer actively chooses to modify these settings.
Essentially you can’t say a game is free if there are in-app purchases. This is smart, and I hope to see this make it’s way to the U.S. for both Google and Apple. I don’t think any app should be able to be called free if there are things you can pay for in the app — of course that has pretty wide reaching implications for apps like Amazon.