The camera practically disappears and allows you to immerse yourself in capturing the perfect moment in time.
The above statement is the highest compliment you can pay to any camera.
One last reminder that the membership drive ends today at 5pm PST. There’s also one other thing: the quarterly membership plan ($7/quarter) is currently way cheaper than all other plans. After today that plan will be gone for good. If you are on that plan now, you get to keep it until you cancel it.
After today though, that will no longer be an option. Thanks to everyone who has been signing up, I can’t wait to do the giveaway.
Today, Amazon, Facebook, and Google are placing large bets on advanced AI, ubiquitous assistants, and voice interfaces, hoping that these will become the next thing that our devices are for. If they’re right — and that’s a big “if” — I’m worried for Apple.”
What if they’re wrong though?
If Google is wrong, and computing continues to be defined by a tightly controlled grid of siloed apps that you poke a thousand times a day on a smooth rectangle of manufacturing excellence, Apple is fine. They’re doing a great job of what computing is today, and what it will probably continue to be for a long time.”
Actually, this is not accurate. Not all of these companies can “win”, some have to fail. So essentially Google, Amazon, and Facebook are fighting for their futures. If they are wrong, some or all likely meet Blackberry’s fate. If they are right, they could still lose and meet Blackberry’s fate because their competitors do it better, or something like that. Blackberry wasn’t wrong — they saw the mobile phone becoming an essential tool for everyone — Blackberry just didn’t win.
Now, back to Apple. Let’s assume that Marco is right and Apple isn’t even fucking trying big data or AI. (I personally feel there is little chance this is a correct assumption, but whatever. It actually doesn’t matter.) Let’s say, for shits and giggles, that Facebook wins at AI and Google wins at big data and Amazon does something else we don’t care about for this post. Does Apple become irrelevant?
If you assume that they do, then essentially you think the iPhone paved the way. You think that the iPod was the first MP3 player, you think OS X was state of the art — and on and on. Apple rarely does it first. None of those things did it first. It’s not a zero-sum game.
Apple succeeds right now because they do it better. Will it be hard to catch up? Maybe, but so far it’s not been hard for Apple at all. Not under Steve Jobs, and not under Tim Cook.
Let’s also not forget Maps. When the iPhone came out, I don’t think Apple was prepared for just how crucial mapping would be. They just relied on Google to get it right. And then, Apple Maps. Is it better? That’s subjective. But it is most certainly good enough. The Apple Watch wasn’t even close to being the first. Is it amazing? Depends. But is it better than any other smart watch? Yes.
So, even if Facebook, Google, and Amazon beat Apple to something, they would all very much want their something on the iPhone. Because: iPhone.
As long as iPhone still trumps all — iPhone still trumps all. Even if Apple has to start 3 years in the hole — we’ve seen them do it successfully with Apple Maps and many other things — it doesn’t hurt them, it just doesn’t help them.
The iPhone trumps, and cash is King. Apple has both — massive amounts of both if we are talking about cash.
Apple can wait and take their time. They can be cautious, they are in a position where they don’t need to skate to where every puck will be, they just need to be ready to drop everything to get to the puck once they think they know where it is about to land. This is a strategy that works for only a hand full of companies because it takes a dominant market position, and cash. This is exactly how Internet Explorer won over Netscape Navigator, by the way.
Perhaps this is more of a warning, or a complaint about iCloud services? ↩
People who say, ‘it’s not the camera, it’s the photographer,’ are missing the boat. Sure if you put a ten thousand dollar camera in the hands of a blind raccoon you’re probably not going to get any great photos. But in the same vein, if Ansel Adams, Robert Capa, or Vivian Maier had left their cameras at home how much poorer would we all be.
It is a good idea for the debate not to center on “developer” scenarios since the vast majority of people don’t do these things, especially when one considers the degree to which many on earth will experience a smartphone as their first and only “computer”.
The first half of his post is a fantastic analysis of how iPad adoption is likely going to play out. He then dives into his likes and dislikes of the iPad Pro, culminating in this:
The shift to this new form factor and new platform will bring with it cultural changes that take advantage of what are perceived as disadvantages. As makers, being early is essential, otherwise you are late.”
Oh, and I went the sticker route too:
After using this iPad for a couple of weeks, I’ve realized it’s like the advances of Retina in an important way: I never want to use a lesser display again. And as with higher density, I think it’s obvious that Apple will eventually update all its products to use this improved screen technology. I can’t wait!
It’s a fantastic display. Can’t wait to get it on all my devices.
I don’t believe Apple should move away from the app-based model of file management on iOS. However, both document providers and iCloud Drive ought to be faster to operate, more transparent, and as versatile as they would be a on desktop computer.
I still don’t think the file system matters that much — but damn if Viticci doesn’t have some compelling ideas. The video is fantastic too.
As iOS further matures, I’m just not so sure I’ll have much need for a laptop. Trust me. I’m as surprised by this realization as anybody else.
He is thinking he will only need a desktop, but I suspect that it won’t be but another year before people like Sparks are wondering what they need the desktop for…
Casey Liss still likes his Apple Watch:
Thinking of the Apple Watch as a standalone device that replaces the functionality of your phone is a fool’s errand. The Apple Watch improves your visibility into what is happening in your phone, like a satellite giving you a bird’s eye view of the earth. Neither will give you great detail about what is happening, but either can give you a lot of general information very quickly.
Liss’ post is great and I completely agree with him. The Apple Watch is an awesome device for me everyday — it’s hard for me to understand why people don’t like the device.