Costco, the big box membership discount retailer, has this brilliant plan: all the flashy electronics are up front. The big TVs playing sports, the computers, the iPads, and of course that large rectangular table containing the cameras. Cameras are the great universal equalizer: men and women, old and young, tech savvy and tech illiterate — they all flock to cameras. We all love pictures, we all think we can take better pictures — and you need a camera to get a picture.
So you stop at that table and see what Costco has to offer and you find that sub $500 dSLR staring at you. There it is. It’s bigger than what you have now so that’s good — that says pro — and it’s got a big brand name like Canon, Nikon, or Pentax.
It’s not pro-level, this you know, but hot damn will it make your pictures look better.
And who doesn’t want their pictures to look better?