There has been a lot said over the years about publishers trying to make money in the changing landscape that is their online world. It is also no secret that I loathe advertising. Where advertising was once an exciting art form, it has now devolved into a creepy data driven model which is unapologetic for its invasive nature. But that is not what we are hear to talk about today.
We are here to talk about the fact that publishers never really took the Internet seriously, and so they made bad decisions which ultimately cornered them into using a foundation which was unstable at best for building their business on. And now publishers only focus on making advertising better, instead of tearing everything back down to its very foundation and starting over.
Which is why they continually struggle.